Back Every Argument with Real Data
Behind every persuasive argument is a simple truth: credibility comes from proof. Jury Simulator offers powerful research capabilities that provide data-driven insight into how jurors in your specific venue are likely to respond to your case.
We conduct localized surveys using actual jury-qualified participants from your trial district. These studies are statistically weighted and demographically representative. Participants review your neutral case summary and answer follow-up questions that reveal bias tendencies, emotional resonance, and juror segmentation across key traits.
Our science team analyzes the results using predictive modeling and latent class analysis, then delivers a comprehensive report with actionable findings: who’s likely to favor the plaintiff, who leans defense, and why. This intelligence shapes voir dire questions, guides narrative framing, and informs risk evaluation.
And you’re not left to read a 60-page PDF alone—we walk you through the findings in a private strategy session.
In an age of billion-dollar verdicts and media-saturated jurors, data isn’t optional. It’s your edge.
We Work with Clients to Create Solutions that Stand the Test of Time.
Dianne Russell
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